In A Theory of Conditionals, Robert Stalnaker distinguishes the ``logical problem'' of counterfactuals from the ``pragmatic problem'' of counterfactuals. Whereas the former problem has received much attention, the latter has received relatively little. This paper is concerned with a central aspect of the latter problem, namely the problem of change in the evaluation of counterfactuals (which corresponds to change in the selection function, under Stalnaker's theory).